Heath先生

Mountain Dew's original marketing was actually to like, old people and farmers -- quite the contrast with today, when it's marketed generally at teenagers and college kids. Compare the original advertising scheme:


...to the more recent theme of the last, let's say 25 years, perfectly captured in this clip, which I think made its debut when I was in high school:


But commercials don't change the taste of the drink itself, and cheesy ad campaigns be damned, I love Mountain Dew. You can detect just a little bit of lemon, a hint of lime, and...some kind of blend that only, for my money, just tastes like Mtn Dew and that's that.

I love Japan -- love it to death. But no human can deny the power of the subconscious, and we all need to have some kind of comfort snack or drink. Mountain Dew is a sort of connection to home for me. I like to end a day a nice cold Dew from the fridge. The Japanese version with its cane sugar and slight decrease in the amounts of caffeine and carbonation render it a bit inferior to the American version in my eyes, but that's of course because I grew up with the latter.

Of all the sodas I consume, one that keeps on satisfying me time and again is Mountain Dew. I can't rightly give it anything other than a 5-star rating.



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